As you’re sure to know, it’s a very competitive world out there for businesses these days and you absolutely have to do all you can to stand out from the competition in any way you can. Advertising and branding, both in the online world and the real one, have to be on point if you’re to maintain a loyal customer base but also attract new clients as the weeks go by.
When it comes to your bricks and mortar store, you can never underestimate the importance of ensuring that your storefront is enticing, eye-catching and welcoming so you can bring in all that passing trade.
And one of the best ways to achieve this is to make excellent use of LED window display pockets, which will really help you create a very attractive shop front that is sure to make people stop and look twice. And once you’ve stopped them in their tracks, they’re far more likely to open your shop door and come in to have a look around.
Take a look at the other businesses standing next to you on the high street… what are their window displays like? Chances are that they’re still making use of paper posters and haven’t embraced technological innovation just yet - so now’s your chance to really get the leg up on the competition and stand out from the crowd, all thanks to the use of LED panels.
These are perfect for creating point of sale displays and can be used to illuminate any graphic printed on either Dura Trans or standard paper, so you’re able to change it as often as you like.
And it’s also worth noting that the light panels are very energy efficient while still maintaining extreme brightness, so you won’t have to compromise on quality and you won’t break the bank either.
What you do need to do is make sure that your branding is consistent across the board, no matter what you’ve got in your displays. People need to be able to see at a glance that it’s your company that they’re dealing with, whether they’re on your Facebook page or strolling past your actual shop.
Also, make sure that your shop window is tidy and well kept - if it’s crowded, you run the risk of making your place of business seem dark and even potentially intimidating to people walking past. Focus your displays in a couple of areas to keep it clean and minimalist.
Depending on the nature of your business and the kind of demographic you’re particularly interested in targeting at the moment, it’s certainly worth noting that younger age groups will respond favourably to the use of technology, even if it’s something as seemingly simple as LED displays… so bear this in mind if you are looking to reach millennials or similar.