As you’re no doubt aware already, growing numbers of people are staying in their rented accommodation for longer, very often priced out of the market and unable to take that all-important first step up onto the property ladder.
But it’s certainly worth remembering that circumstances can and do change, and tenants are likely to turn into housebuyers at some point in the future. As such, maintaining good customer service levels with tenants has the potential to bear fruit later down the line.
Focusing on social media sites as a way of providing this customer service will really help you build relationships with people and really engage with them on a personal level while providing them with interesting and relevant information that could assist them in their housebuying dreams.
Perhaps advise them on topics like how to save, realistic budgets for different properties and incomes, when the best time of year is to buy and guides to help them through the entire housebuying process.
So that’s the online world - but you can do a lot to attract prospective buyers in the real world as well. Creating an enticing window display will certainly help with this as it will make you look more professional and trustworthy - and to that end, make sure you invest in LED window displays for estate agents.
These start working hard for you immediately by creating new and exciting designs for your window display, available in numerous forms and various different styles so you’re sure to be able to find a solution that complements your existing branding.